Cassowary Creative Services

Left Brain Strategy + Right Brain Marketing

Experience | Common Sense | AI

Established in 2010, Cassowary Creative started with a farm and one client. Sixteen years later, we've expanded our operation to include the farm and an old church, and we have successfully helped over 35 companies emerge from the garage as a start-up and grow into thriving small to medium-sized businesses. Along the way, we've also worked for global brands, Fortune 500 companies, and a ton of regional heavy hitters.

We love to build partnerships in banking, healthcare, education, politics, home performance, luxury real estate, furniture, entertainment, craft beer, and boutique food brands.

We offer

Marketing Strategy | Traditional + Digital Messaging | Concept Design | B2B Consulting

Brand + Identity | Audio + Video Production| Pointed Cartoons

Services include

Fractional CMO | Corporate Training | Project Management | Focus Groups |

Event Planning | Sales Training | Digital Literacy Programs | Marketing Support

STRATEGY

Folks We've Worked With

Living The Meme

Karen

Strategy

Left Brain

Karen is a seasoned marketing strategist and collaborative partner who helps business owners and decision-makers clarify direction and drive meaningful growth. For over two decades, she has led and advised marketing efforts across global, regional, and community organizations, including Bank of America, Regions Bank, Swatch Timing, Landmark Title Group, and First Farmers & Merchants Bank.

Karen focuses on the why and the what, aligning leaders around a clear value proposition, growth strategy, and customer experience so creative teams can bring the how to life. Her point of view is simple: the strongest brands are built where strategy, creativity, and authenticity intersect.

She does not want to speak to your manager.

Cw.

Creative Director

Right Brain

Chadwick (Cw.) began his career while playing rugby at UGA. An artist at his core, he launched a cartoon in the university's newspaper, The Red and Black. Since then, his art has been featured via local media, Fox News, several magazines, a variety of blogs, and his paintings reside in closets all over the country.

After spending 15 years climbing from entry-level inside sales through the ranks into management, he began to experiment with digital marketing and social influence.

Today, Cw. brings his unique point of view and sense of fun to rural healthcare, education, leadership training, home performance, luxury building, entertainment, and packaging for craft food and beverage brands.

He has never been in a fraternity.

The Work

TRADITIONAL + DIGITAL MARKETING

Team Birth is a program created to reimagine labor and delivery. Known for creating standardized communication tools, Team Birth elevates the voice of the mother within the care team before and during delivery.

We collaborated with The Women's Center at HMC to launch one of three Team Birth locations in TN and our location quickly became the program's shining star. Our launch has since been used as the gold standard for new launches around the country.

AUDIO + VIDEO PRODUCTION

150 years in the making, The Watsonian FC (Edinburgh, Scotland) asked us to produce a video celebrating the club's historic anniversary, capturing the rich traditions, featuring the members, highlighting the international star while documenting the club's many Scottish Premiership championship campaigns.

Who could say "Nae" to that?

DIGITAL BUILD + CATALOG LAYOUT + CONTENT MARKETING

Since the Pandemic, we've worked with Auburn University's Technical Assistance Center. This is the outreach department of their college of business. Helping businesses improve.

The ongoing promotional work we manage includes a new website, social media content, and organizing their 4 programs and 35+ skill-building courses into an easy-to-understand course catalog.

Since we joined the team, it's been

"War Damn Profit!"

Branding + Start Up Launch

True luxury builders are highly unique people for a reason. Jed and Jasmine are a great example of this phenomenon. With very little behind them and a ton of hands-on, practical building experience, they've created a Nashville juggernaut.

Jasper was like a dream that organized in fury, like a hurricane spinning offshore. Launched at one of the worst times imaginable, Jasper quickly became a mover and shaker in the luxury builder and renovation game.

We were happy to help them get established.

PACKAGING + EVENTS

We love craft beer and boutique food. When Daddy Bob's asked us to create a brand mascot for their delicious pimento cheese, you could have spread our hearts on a warm cracker.

It was no brain'er.

Red River Brewing Company asked us to help get them out of the garage and into their first destination brewhouse. We were happy to do that.

During our relationship, we designed packaging, named beers, and coordinated immersive release events and sampled the goods.

CONCEPT DESIGN + IMMERSIVE MARKETING

We were challenged to create something spectacular for our local EMS workers, we put pencil to paper and created "The Paladin Games" a fully immersive half-day challenge testing the mind, body, and spirit of 2 person teams from stations all over Tennessee's South Central 6 Region of EMS stations.

The half-day event included an SAT-style short exam, ambulance driving course, and a Tough Mudder style obstacle course.

It was a lot of fun and a huge success.