Cassowary Creative Services
Human-made content
The Secret Sauce
Digital Strategy
Concept Design
Brand + Identity
Old School Marketing
Community Outreach
Pointed Cartoons
AV Production
SALE • SALE • SALE • SALE
Folks We've Worked With
After 15 successful years of sales management experience, I was done. Numb from the recession, and disenchanted with poor leadership, I'd had enough. Ever felt like that? It's a hollow feeling.
Cassowary was created to fill the void.
The Work
Healthcare
Craft Food + Beverage
Home Performance
Luxury Building
Furniture + Woodworking
Entertainment
The President of iHeart Media in Nashville gave me a shot at radio production when he asked me to help improve a Saturday morning home improvement listener call-in show.
One year later, I bought air time in Louisiana and produced my own "SEC Lifestyle" radio show. 3 hours every Saturday morning.
24/2! was our rally cry.
To promote the show, I designed a big ass burger for a sponsor. "The Weekender" is still the best-selling item on their menu.
I struck up a partnership with RRBC, a destination brewery emerging in northern LA. It was a ton of fun working on their beer list, packaging, brewery experience, and community outreach. I'm guilty of naming a coffee-infused amber "WOKE". I thought that would be the end of that word. I was wrong.
We brought a series of porters to marketing using a parody of "Life Aquatic". The launch of "Unpaid Intern" included a free orange beanie.
Next, I designed the label for a double IPA inspired by Lead Belly called "Twice Pardoned".
The only instruction..."It's not a prison beer".
Back in Tennessee, I leaned into Healthcare bringing a LifePoint Health Health System into the digital world. New websites, new social media strategy, new community outreach tactics, and a ton of video production. We were responsible for 4 Hospitals, 30+ practices, and a new urgent care brand.
By far, one of the most rewarding jobs I have ever had. It has opened me up to do so much good work in healthcare over the past decade.
Craft food and beverage started to become a passion play for Cassowary. Everyone involved loved these projects. Daddy Bob's was a small project in the whole scope of our work but we loved creating "Daddy Bob" The Prince of Pimento.
Standard Furniture needed a stronger brand, a refresh, and a stronger e-commerce market share. The very traditional, budget furniture manufacturer never really embraced our work, we started and stopped and started again and it never really felt like a great partnership. We learned a lot from this project.
After earning a Certification in Lean Healthcare from Auburn, they approached me to organize their course catalog, build out a new digital platform, write a new strategy, and then execute it.
After 5 years, it's been a wonderful partnership.
Challenged to create something spectacular for our local EMS workers, we put pencil to paper and created "The Paladin Games". It's a fully immersive half-day challenge testing the mind, body, and spirit of 2 person teams from stations all over Tennessee's
South Central 6 Region of EMS stations.
The half-day event included an SAT-style exam, an ambulance driving course, and a Tough Mudder style obstacle course.
It was a lot of fun and a huge success.
Logos y Badges
Rando Work Samples
Here's Something Fun
Change The Station...Your Station In Life.
2023 Physician Recruitment Project
Hardin Medical Center
Savannah, Tennessee
Hardin Medical Center's CEO challenged us to help him recruit a new physician.
But not just any old doctor. He wanted a specific type of person. One who will embrace the unique counter-corporate culture he nurtures and someone who wants to work where they play.
We created a series of postcards designed to speak directly to Jim's vision of the perfect candidate and mailed (yes, mailed) them to 200 candidates within 150 miles of the hospital.
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