The Work
Thanks for taking the time.
If you would like to see more of my work, please email me.
Thank You!
Southern Tennessee Orthopedic and Spine
Challenge:
Consolidate multiple locations, educate each specific market, and complete an entire re-brand.
Project:
Create a fully integrated multi-media campaign to re-launch the new brand, introduce physicians, and better define service lines.
Print, AV Production, Social, Website, Radio, TV, Event Sponsorship
Results:
A successful launch, new digital platform, market-specific testimonial videos, and digital content support at the clinic level in every location.
New Leaf Cabinetry
Challenge:
Re-brand a family-owned custom cabinet shop that has been in operation since 1945.
Project:
Old company with a new strategy. Create a brand narrative, a new identity, and then a re-launch in the local market.
Design, AV Production, Social, Print, Sponsorship
Results:
A nice new look, new business strategy, transitioned away from lower-end contractor-grade work, and moved into a luxury cabinetmaker market building fewer jobs while making more money.
J&J Heating & Cooling
Challenge:
Re-brand a family-owned home performance company that has been in operation for 25 years.
Project:
Launch a new identity, wrap company vehicles, change customer perception, revamp customer loyalty program
Logo Design, New Platform, AV Production, Social, Print, Radio, School Sponsorship.
Results:
Successful launch of a new independent, family-owned, professional brand.
The Paladin Games
Challenge:
Develop a unique way to celebrate the EMS workers in Tennesee's South Central Six region.
Project:
Create a combination of EMS Training, Tough Mudder, and the wildest driver's test imaginable.
Concept Design, Identity, Sponsor Relations, Media Work, Event Production
Results:
"The best celebration of our EMS, we've ever experienced"
- South Central Six Regional Leader
Sharon's Place Cafè
Challenge:
After the passing of a legacy employee, a local cafè wanted to rebrand to honor her.
Project:
Create a logo for "Sharon's Place"
Graphic Design
Results:
A wonderful relaunch and a local cafè with a little more soul.
Raymond J. Harbert College of Business
Auburn University
Challenge:
Organize our Technical Assistance Center's outreach courses to make our work easier to understand.
Project:
Re-brand ATAC's business outreach making it easier to add programs and courses as our client's needs change.
Concept Design, Graphic Design
Results:
Expanding from 3 programs with 25 courses to 4 programs with over 35 courses in 2024 without making major changes to the brand or our sales collateral.
Private Client
Challenge:
Create a throwback 1980s boat brand.
Project:
After restoring and retrofitting a vintage pontoon boat, my client wanted a private sporting boat brand named after his favorite Rush song. I created custom graphics for the boat.
Graphic Design
Results:
My client feels like his boat is as worthy as the other major label boats at the marina.
UGA Rugby Alumni Board
Challenge:
Create new revenue with a UGA Rugby eCommerce platform with order fulfillment.
Project:
Worked closely with Seven Six Apparel to design merchandise, source suppliers, and build out a complete web-based store.
Apparel Design, Vendor Management, UX
Results:
During the lifespan of the store, we raised $10K in new revenue for the alumni board. The best part was reconnecting alumni to the current club!
Go Dawgs!
Hardin Medical Center
Challenge:
Name a new pain management brand
Project:
I Partnered with HMC's Director of Marketing to create a small list of names for a new brand of pain management clinics.
Branding
Results:
Pivot Pain Management has been well-received in the community and is considered one of the best examples of adding a service line based on the needs of the community.
"Pivot Away From The Pain"